Why to use a cartoon as a marketing communiaction strategy?

any links where I can find a justification to prepare a strategy plan will be appreciate

3 Responses to Why to use a cartoon as a marketing communiaction strategy?

  1. I think cartoon’s come across as much more witty than humans do.

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  2. vsalentinig

    1. cartoons allow you to detach from reality in 2 ways.
    you can create a different reality that is clearly recognized as such by the consumer.
    Moreover, you are allowed to communicate more freely as cartoons are fictional and not real humans – even if they are drawn like humans.
    Thirdly, cartoons are sometimes mixed with real films in order to create a stronger separation of realities or as a different creative approach.

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  3. marketingexpert

    Because cartoons are well liked, easy to read, and offer humor. Three good reasons.

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